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Practice Areas:

Intellectual Property	Advertising, Marketing & Promotions	Media & Entertainment
Privacy	Technology

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Jamie Rubin is a partner in the Intellectual Property Department of Wildman Harrold. He routinely counsels clients on all aspects of compliance for national, regional and local sweepstakes, skill contests, trade, charitable, reality television and other promotions. Mr. Rubin analyzes ad copy for claim substantiation and compliance with applicable laws, rules and self-regulatory guidelines, and also counsels clients on the legal aspects of social-networking Web sites, viral marketing campaigns, and marketing to wireless devices. He also advises clients on traditional intellectual property issues including copyrights, trademarks, rights of publicity and trade secrets.

Representative Experience:

• Represent clients in connection with co-promotion arrangements, strategic alliances and sponsorship deals.
• Draft and negotiate all agreements affecting marketing campaigns, including ad, promotion and pr agency agreements, media buying/planning agreements, and talent and spokesperson deals. 
  
• Counsels clients on compliance with NAD and CARU guidelines and findings and assists in NAD proceedings.
  
• Counsel clients on user-generated content issues, including Communications Decency Act and Digital Millennium Copyright Act compliance. 
  
• Significant experience in privacy, consumer protection, web site vetting and e-commerce issues, including drafting web site policies and terms. 
  
• Negotiate and draft contracts in such areas as web site development, hosting, content and music licensing, as well as software licensing and other e-commerce and technology transactions. 
  
• Negotiate and draft deals in the motion picture, music, theater, television, book publishing and print media industries.
  

Education:

The John Marshall Law School, J.D. 2000, Entertainment and Media Law Society, President, 1997 – 1999
University of Iowa, B.A., Economics, 1997

Publications And Presentations:

• Speaker, “What Moves You?” Endorsements & Testimonials, Word of Mouth, Viral Marketing, 31st Annual Promotion Marketing Law Conference, Chicago, IL, November 5, 2009.
• Author, "FTC Publishes Final Guides Governing Endorsements & Testimonials," Client Bulletin, October 2009.
• Speaker, “‘Did you just fast forward through my 30 second spot again?’ The State of Brand Integration in an Interactive World,” MediaMorphosis2009, Beverly Hills, CA, February 3, 2009.
• Speaker, “The Message Is the Medium: Creating Compliant Advertising in the New World of Media ‘Neutrality,’” 30th Annual Promotion Marketing Law Conference, Chicago, IL, November 21, 2008.
• Co-Author, "California Sweepstakes Bill Signed Into Law By Governor Schwarzenegger," Client Bulletin, October 2008.
• Speaker, "Our Content, Their Content - Yahoo! Editor Guidelines," Yahoo! In-house training, Santa Monica, CA, June 10, 2008.
• Speaker, “Marketing to Wireless Devices,” 29th Annual Promotion Marketing Law Conference, Chicago, IL, November 15, 2007.
• Co-Author, "Mobile Sweepstakes: A Game of Risk?" Brandweek, May 28, 2007.
• Co-Author, "'But I Offered a Free Way to Enter!?!' - What You Need to Know About Text Message Sweepstakes," Client Bulletin, March 2007.
• Co-Author, "Beware: Old Sweepstakes Laws Are Getting Renewed Attention!" Findlaw.com Corporate Counsel, September 2004.
• Co-Author, “Product Placement Blurs Commercial Lines,” Counsel to Counsel Magazine, July 2004.
• Co-Author, “Stealth Marketing: Product Placement and Commercial Alert,” Client Bulletin, December 2003.
• Co-Author, "Film It Here? No, Film It Here!” Findlaw.com Corporate Counsel, July 2003.
• Speaker, “Sweepstakes, Contests and Charitable Promotion Law,” 28th Annual Promotion Marketing Law Conference, Chicago, IL, December 13, 2006.
• Speaker regarding Sweepstakes and Contests at the 2005 Promotion Marketing Law Conference of the PMA.
• Speaker regarding Reality Television Legal Issues at the 2004 Promotion Marketing Law Conference of the PMA.
• Speaker regarding Stealth Marketing (Product Placements Issues on Television) at the 2003 Promotion Marketing Law Conference of the PMA.
• Guest speaker regarding Music Law and Television Production Issues at a Chicago Bar Association presentation of its “You & The Law” television series (2003).
• Speaks on advertising law matters.

Professional Associations:

Promotion Marketing Association (Member: Government and Legal Affairs Committee)

International Association of Privacy Professionals

Chicago Bar Association (Chair of The Computer Law Committee, 2004-2005); (Vice-Chair of The Computer Law Committee, 2002-2004)

American Bar Association

Illinois State Bar Association

Bar Admissions:

Illinois, 2000